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The most successful firms consistently employ the same set of words and visuals throughout all consumer touchpoints, including their website, emails and order confirmations, and signage. This is the essence of branding. And a brand’s digital components all stem from a domain name.
Make a claim: By registering domain names that are closely related to your business’s big idea or brand name, you may prevent others from utilizing those names to divert visitors away.
Take command: With a domain name, you may direct customers, friends, and prospects to any website, blog, social media page, or local business.
Defend your corporate interests: Your domain grants you exclusive access to digital real estate that cannot be utilized by anyone else for the duration of the registration period.